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9 mistakes that happen to small projects
The 9 most common mistakes that small business owners make
9 mistakes that happen to small projects

"The madness is to repeat the same thing and expect a different result," says Einstein. Therefore, if you are the owner of a nascent project, it is useful to know 9 common mistakes that small business owners and startups make, in order to warn them and avoid the consequences of those who fall into them. This will not protect you from facing any problems in the future, but it will at least limit the amount of problems you may have.

1. Neglecting the importance of planning
Many believe in the importance of planning any large project, and on the other hand you will rarely find anyone encouraging you to do the same when talking about a small project. Because there is a conviction that decisions about this type of small project are driven by what is happening on the ground. The truth is that anything in life, no matter how small or changing it seems, will come out better if it's organized.

For example, if the project is related to wedding accessories, then not planning it well may miss a lot of opportunities as a result of not purchasing more quantities of the required materials, to cover the increase in demand for these products in the summer months, or it may force him to buy raw materials at more expensive prices as a result. Fast need it.

Good planning protects you from any surprises, and enables you to make the most of many opportunities. Take good care when writing your plan. Articulate your reality in detail, and make sure to set clear, measurable goals so that you know exactly where you are whenever you need to. And define your target audience precisely and try to approach them, this gives you a serum that protects you from getting frustrated in any situation that calls for it.

2. Treating marketing as an afterthought
Having high experience and skill in the field of your project guarantees that you are distinguished among your competitors. But relying on this matter alone and not paying attention to marketing your products or services may make you not enter the competition line in the first place. Many consumers do not risk trying products or services that they have never heard of before, so paying attention to production only and neglecting marketing may make you lose a lot of opportunities.

Dedicate part of your budget from the beginning to marketing and advertising, and it is necessary to pay attention here to the importance of making sure that what you pay for employing different marketing methods will really benefit you. You can do this by first trying each technique as narrowly as possible and evaluating the outcome of each experiment to determine which marketing approach works best for you.

3. Perform all tasks
No matter how large your abilities and skills are, you are of course not outstanding at everything, and you also do not have the time to do everything that is required. You can do a lot of tasks, but it can be difficult to do them all efficiently. Your insistence on performing all the tasks yourself often reflects negatively on the quality of the products and allows your competitors to outperform you easily.

For example, if you are not good at the art of negotiation, but you are creative in design and crafts, and your project is related to wedding accessories, then you will of course produce attractive accessories. However, you will often not get the required materials at the best prices due to your inability to negotiate well with the sellers.

Identify tasks that you can easily and efficiently perform. Don't hesitate to hire a partner or employee who has the skills you need and don't have. By the time that person deducts a portion of your earnings, they will add to you a lot of earnings.

4. Confusion between means and goals
Confusion between means and goals

Many people are able to control things during theorizing, but only a few can successfully implement them in the real world. We all agree that goals are the foundation, but in practice many may be surprised, after months of toil and exhaustion, that they were seeking means rather than goals. They may be shocked to discover that these methods will not contribute significantly to achieving the desired goals.

For example, Suha may decide to make a special exhibition with her handicrafts in order to increase profits, but she may be surprised that the rent for the appropriate place to hold the exhibition is very high, and yet she believes that she has to pay this amount because she is in urgent need of that at that time. In fact, if you carefully evaluated the matter, you would find that the exhibition is a means that can be replaced by any other means and that the goal is to increase profits.

Regularly review yourself and evaluate your performance every few months to quickly adjust the compass in case of any deviation from what is required. As you design your plan from the start, consider the importance of clearly distinguishing and separating means and goals between them.

5. Underestimating the importance of thinking about the competitor
It must be realized that no matter how creative you are in creating a small business idea, you will inevitably find competitors for you. Even if you are the first to touch a field, others will quickly notice it and seek to enter it with equipment and skills that may help him outperform you by stages. This is not completely discouraging but rather invites you to have a good understanding of reality.

For example, if you decide to produce new types of baby dolls, the people working in the same field will not, of course, lose sight of your product for long. Soon, they will imitate it, and may even be able to add some advantages to it that make consumers buy from them and see that your product is out of date.

Understand well that you are on a planet where there are many who like you strive to gain and excel, but as long as one project can be a leader in your chosen field, let it be your project. Therefore, you must follow your competitors well and continuously in order to match them in their strengths and overcome their weaknesses.

6. Limited interest in public opinion
We cannot discount your right, yes, you, as the owner of this project, are the most knowledgeable about it and the most knowledgeable of what is available to him in terms of opportunities and capabilities and the challenges and difficulties he faces. But the truth is, developing your business as much as your mission is insofar as it has to happen in light of what the audience sees rather than what you see.

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